Confucius Institute · Buro Frontier
Marketing
Hub

Everything we are making the institute easier to find and easier to recognise with. One institute, two locations. Rotterdam is where we try it first.

Open right now
What are we called?

One decision holds up the logo, the new website, the Rotterdam Google listing and every piece of search work. It sits with Xinxin and goes to the board. Three routes are worked out and the student answers are in.

Read the routes
Start here
Three ways in

New to the project?

What 45 students told us
Research2 Oct 2026

Want to know where we are?

The roadmap, in six phases
Plan6 Oct 2026

Waiting on something?

What is open, and with whom
Tracker14 Sep 2026
Direction and decisions
What we found, and what we recommend
For decision
For the Board: one name

Three routes for the Board to choose from: keep our names, one institutional name, or one name of our own.

The board paper6 Oct 2026
Research
What 45 students told us

Teaching quality wins by a distance. In the free answers nobody names the institute. They name their teacher.

Survey analysis2 Oct 2026
Tracker
Open decisions

What is holding up work right now, who owns each decision, and what stays blocked until it is made.

Updated weekly14 Sep 2026
Research
Six people, six answers

We asked the team to describe CIM in one sentence. We got six different answers.

Team survey12 Oct 2026
The plan
Where the pilot stands
Plan
Roadmap

All six phases with their status, who owns each task, and what the December review has to deliver.

Six phases6 Oct 2026
Concept · for discussion
Who teaches it?

An idea, not a plan yet: let our teachers sell our courses. Where it comes from, and how it could work.

Not decided12 Oct 2026
Brief
Video production brief

One day, one classroom, up to nine teachers. What we ask a production partner to shoot and deliver.

Draft, for production partners12 Oct 2026
Proposal
Helping former students find their next course

How we could move from HubSpot to Brevo, see which courses each student took, and invite them to the next one automatically.

Brevo, plus five alternatives12 Oct 2026
The market
Who else is out there
Research
Nobody else has a university

Six providers compared. We are the only one with a university and a Confucius Institute behind it.

Competitive scan31 Aug 2026
Research
496 institutes, and nobody knows

We belong to the largest Chinese language network in the world and never say so. Groningen already does.

Network analysis1 Sep 2026
Work in progress
Being built right now
In progress
Website and tech

Five jobs on one site. Four can start today, one waits for the name.

Expect changes14 Sep 2026
In progress
Website mock-up

The design of the new site, as it stands. Opens in a separate window.

ExternalAug 2026
Archive
Finished or superseded

Here so the work can be traced, not because you need to read it.